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	<title>Comments on: Gauging the User Experience: In Defense of Usability Testing</title>
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	<link>http://www.erova.com/blog/index.php/2009/04/23/gauging-the-user-experience-in-defense-of-usability-testing/</link>
	<description>a user experience blog by Chris Avore</description>
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		<title>By: Chris Avore</title>
		<link>http://www.erova.com/blog/index.php/2009/04/23/gauging-the-user-experience-in-defense-of-usability-testing/comment-page-1/#comment-684</link>
		<dc:creator>Chris Avore</dc:creator>
		<pubDate>Tue, 28 Apr 2009 22:14:46 +0000</pubDate>
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		<description>Hi Scott, &lt;br&gt;&lt;br&gt;Thanks for chiming in. If only there were guarantees, right? &lt;br&gt;&lt;br&gt;I think it&#039;s safe to say we as practitioners will try to better our odds wherever possible. &lt;br&gt;&lt;br&gt;While I&#039;d never argue usability testing *replaces* strategic design, I think it&#039;s a lot more challenging to rely on strategic design alone. Rather, it should be looked at as a useful process within strategic design.&lt;br&gt;&lt;br&gt;But like I mentioned in the original post, usability testing is often only as good as the script, the moderator, and the understanding what the software or system should do in the first place. Without those, you could simply be proving a user can successfully complete an irrelevant task.</description>
		<content:encoded><![CDATA[<p>Hi Scott, </p>
<p>Thanks for chiming in. If only there were guarantees, right? </p>
<p>I think it&#39;s safe to say we as practitioners will try to better our odds wherever possible. </p>
<p>While I&#39;d never argue usability testing *replaces* strategic design, I think it&#39;s a lot more challenging to rely on strategic design alone. Rather, it should be looked at as a useful process within strategic design.</p>
<p>But like I mentioned in the original post, usability testing is often only as good as the script, the moderator, and the understanding what the software or system should do in the first place. Without those, you could simply be proving a user can successfully complete an irrelevant task.</p>
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		<title>By: Chris Avore</title>
		<link>http://www.erova.com/blog/index.php/2009/04/23/gauging-the-user-experience-in-defense-of-usability-testing/comment-page-1/#comment-118</link>
		<dc:creator>Chris Avore</dc:creator>
		<pubDate>Tue, 28 Apr 2009 15:14:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.erova.com/blog/?p=190#comment-118</guid>
		<description>Hi Scott, &lt;br&gt;&lt;br&gt;Thanks for chiming in. If only there were guarantees, right? &lt;br&gt;&lt;br&gt;I think it&#039;s safe to say we as practitioners will try to better our odds wherever possible. &lt;br&gt;&lt;br&gt;While I&#039;d never argue usability testing *replaces* strategic design, I think it&#039;s a lot more challenging to rely on strategic design alone. &lt;br&gt;&lt;br&gt;But like I mentioned in the original post, usability testing is often only as good as the script, the moderator, and the understanding what the software or system should do in the first place. Without those, you could simply be proving a user can successfully complete an irrelevant task.</description>
		<content:encoded><![CDATA[<p>Hi Scott, </p>
<p>Thanks for chiming in. If only there were guarantees, right? </p>
<p>I think it&#39;s safe to say we as practitioners will try to better our odds wherever possible. </p>
<p>While I&#39;d never argue usability testing *replaces* strategic design, I think it&#39;s a lot more challenging to rely on strategic design alone. </p>
<p>But like I mentioned in the original post, usability testing is often only as good as the script, the moderator, and the understanding what the software or system should do in the first place. Without those, you could simply be proving a user can successfully complete an irrelevant task.</p>
]]></content:encoded>
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		<title>By: Scott Johnson</title>
		<link>http://www.erova.com/blog/index.php/2009/04/23/gauging-the-user-experience-in-defense-of-usability-testing/comment-page-1/#comment-109</link>
		<dc:creator>Scott Johnson</dc:creator>
		<pubDate>Thu, 23 Apr 2009 22:34:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.erova.com/blog/?p=190#comment-109</guid>
		<description>Chris: Great post, and I completely agree with you! While usability testing certainly does not guarantee a great user experience, my experience has been that it greatly improves the odds. I have a great interactive design team and they agree that having real users validate their ideas avoids many problems.&lt;br&gt;&lt;br&gt;All the best,&lt;br&gt;&lt;br&gt;Scott Johnson, Principal&lt;br&gt;ROCK CREEK STRATEGIC MARKETING&lt;br&gt;&lt;a href=&quot;http://www.rockcreeksm.com&quot; rel=&quot;nofollow&quot;&gt;http://www.rockcreeksm.com&lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;a href=&quot;mailto:sjohnson@rockcreeksm.com&quot; rel=&quot;nofollow&quot;&gt;sjohnson@rockcreeksm.com&lt;/a&gt;&lt;br&gt;&lt;a href=&quot;http://www.linkedin.com/in/scottjohnsonrockcreek&quot; rel=&quot;nofollow&quot;&gt;http://www.linkedin.com/in/scottjohnsonrockcreek&lt;/a&gt;&lt;br&gt;Twitter: sjohnson123</description>
		<content:encoded><![CDATA[<p>Chris: Great post, and I completely agree with you! While usability testing certainly does not guarantee a great user experience, my experience has been that it greatly improves the odds. I have a great interactive design team and they agree that having real users validate their ideas avoids many problems.</p>
<p>All the best,</p>
<p>Scott Johnson, Principal<br />ROCK CREEK STRATEGIC MARKETING<br /><a href="http://www.rockcreeksm.com" rel="nofollow">http://www.rockcreeksm.com</a></p>
<p><a href="mailto:sjohnson@rockcreeksm.com" rel="nofollow">sjohnson@rockcreeksm.com</a><br /><a href="http://www.linkedin.com/in/scottjohnsonrockcreek" rel="nofollow">http://www.linkedin.com/in/scottjohnsonrockcreek</a><br />Twitter: sjohnson123</p>
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